Italian stories, authors, and new faces, bringing them to an international audience through an audiovisual language that is both our own and universal. Born from constant engagement with international markets and co-produced with international partners.
MARINA A. MARZOTTO
Founder & Senior Partner
Partner of the international network Propaganda Global Entertainment Marketing where she worked for over 10 years in the field of film financing and film promotion for productions such as Warner, Summit Entertainment, Lux Vide, Cattleya, Fandango… and clients like Bulgari, BMW Group, Diesel, Campari and others, managing tax incentives and cross promotion and product placement activities for major national and international films including the Twilight Saga, Mission Impossible and Matrix. She was Head of Communication of Salvatore Ferragamo Worldwide in 2000-2002 and General Manager of Moviemax Media Group in 2012-2013. She has been a jury member in many Festivals and is a regular juror at the Franco Solinas Screenwriting Awards in the newest Italy-Spain co-development award. She was awarded the Chioma di Berenice – Cinearti International Award as Best Film Producer in 2019.
She was President of A.G.I.C.I. – Association of Independent Cine-Audiovisual Industries for eight years. She is currently on the A.G.I.C.I. board of directors as Vice President.
MATTIA ODDONE
C.E.O. & Partner
Joined Propaganda in 2017 bringing over 15 years of experience in international distribution of rights. He held the position of Head of International Sales in RAI Group for 7 years where he managed the commercialization of all the Group’s intellectual property rights: films, TV Series, documentaries, music and channels, working with BBC, ZDF, HBO, Canal +, France TV, NHK, TVE, SKY, Amazon and Netflix. As Head of Licensing in RAI Trade he imported and distributed successful properties such as Peppa Pig. He was involved in the marketing of sports rights for FC Juventus in 2005-2006 and closed agreements for RAI’s first VAS services with telephone operators in 2004. He has a multi-year background in international business consulting firms.
SILVIO CIPOLLOTTI
Finance Senior Advisor
Joined Propaganda in May 2023 as Financial Advisor in the area of finance, tax and management control. He held the position of member of the Board of Directors in Propaganda. Silvio has over 30 years of experience as C-level executive manager in several industries culminating as a senior central manager for a major public multinational corporation. He also likes to work as independent auditor.
VALENTINA MAYER
Head of Legal Affairs
Joined Propaganda in 2022. Lawyer specialized in European law, media and entertainment law, she completed an LL.M. in European Business Law in the Netherlands and a Master in European Audiovisual Management in Italy. She worked several years in Brussels for primary international law firms and then over 15 years as a legal advisor to multinational and national entities and companies (including Lux Vide, Discovery, QVC, Fondazione Cinema per Roma), acquiring considerable experience on intellectual property and on the protection and exploitation of film, television, music, publishing and digital products, dealing not only with the more strictly contractual profiles, but also with national and European regulatory aspects of the digital, media and entertainment sectors.
GIUSY SANTORO
Marketing and Communications Director
Joined Propaganda in September 2020. Marketing Director with over 15 years of experience in film distribution for Warner Bros. Entertainment Italia, Moviemax Italia and M2 Pictures. She has been involved in developing, implementing and executing marketing strategies of several international films and in the management of the creative process developing unique and original campaigns. Among the films distributed Alpha Dog, Hairspray, Nim’s Island, Buried, Parnassus, Saw 3D, Warrior, Arbitrage, The Perks of Being a Wallfolwer, Love Rosie, Jobs, John Wick, Cabin In the Woods, Step Up 4 Revolution, Step Up All In, Fallen, London Has Fallen, Pelé, Bad Moms, The Man Who Killed Don Quixote, Hellboy.
TERESA CRISTIANO
Administrative Director
In the entertainment industry for over 10 years. She joined Propaganda team in 2008 as Administration & Office Manager. In 2012 she held the position of Office Manager in Moviemax Italia, an independent film distribution company, ensuring the proper functioning of all office operations and procedures, then returning in Propaganda in 2013. She fully experienced the transformation of the company from Entertainment Marketing Agency to Film Production, learning all the administrative peculiarities of the sector, becoming the administrative reference of the company.
CRISTINA RAJOLA
Fund Manager & Delegate Producer
Joined Propaganda in 2018 to manage public funding applications. She is an Italian producer and executive producer, expert in film financing. Graduated in Cinema Studies in 2004, Cristina starts to work in documentary filmmaking in 2005. She became a EURODOC graduate in 2012 and was selected as as “producer in focus” by EDN for CPH: DOX 2014. She has worked as a grant writer for several films, including Matteo Garrone’s The Tales of the Tales. She’s also a visual archive researcher and has contributed to films such as Videocracy by Erik Gandini and Shooting the mafia by Kim Longinotto.
SALVATORE
DE CHIRICO
Editorial Consultant
Joined Propaganda in November 2021.
He worked as screenwriter and senior story editor for Lotus Production, focusing on TV-series development. Previously he has worked for major Italian production and distribution companies, such as Leone Film Group, Fandango, Medusa and Videa. He teaches writing and production for the master’s degree at the University Cattolica del Sacro Cuore in Milan and the University La Sapienza in Rome.
As a screenwriter he created the docuseries Tech Emotion for Sky Arte and various short films selected in principal Italian and international film festivals.
MELISSA ARENA
Administration Assistant
Administrative assistant with many years of experience in professional firms and companies operating in various economic sectors. Joined Propaganda in 2023 to support the company’s administrative and accounting activities in the processing, treatment and archiving of documents and the management of VAT and tax obligations.
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Between 2016 and 2019, the company produced and released The Ploy (2016) by David Grieco and 5 is the Perfect Number (2019) by Igort, starring Toni Servillo, Valeria Golino and Carlo Buccirosso. The latter, an Italy-France-Belgium co-production with Rai Cinema, was selected at major international festivals, including Venice, Busan, Sitges, Ghent and Pingyao.
In 2021 Propaganda produced Flowing (2022), a horror drama directed by Paolo Strippoli and starring Fabrizio Rongione, Cristiana Dell’Anna and Francesco Gheghi. The film, co-produced by GapBusters [Be], premiered at the Austin Fantastic Fest and continued its festival run at Sitges, Rome, Curtas, Brooklyn Horror, Rojo Sangre, Noir in Festival and many others, receiving awards and recognition. Monica (2022) by Andrea Pallaoro, Propaganda’s first co-production with the US, was selected for the Official Competition in Venice and over 15 international festivals. IndieWire included Monica among the best films released in the United States in 2023.
After Work, a creative documentary by Erik Gandini, was released in 2023. It is a Sweden-Italy-Norway co-production in association with Rai Cinema. The film premiered in competition at CPH:Dox and was selected by many other festivals. In 2024, Woken by Alan Friel, a sci-fi thriller co-produced with Fantastic Films and starring Erin Kellyman and Maxine Peake, was released. The film had its US Premiere at the Newport Film Festival and was selected for the Trieste Science+Fiction, Dublin and Glasgow Film Festivals.
Also in 2024, after its premiere at Alice nella Città – a section of the Rome Film Festival – Propaganda’s first TV series Never Too Late, a co-production with Rai Fiction, was released on Rai Play. In the same year, Sonia Bergamasco’s documentary Duse, the Greatest debuted at the Rome Film Festival. The film went on to receive nominations for the Silver Ribbons, the David di Donatello Awards and the Golden Globes as Best Documentary, winning Best Documentary at the Italian Film Festival in Madrid and the Special Award for Best Debut Film at the Silver Ribbons – Documentaries.
In 2025, Margot, a family film by Pier Paolo Paganelli starring Vittoria Puccini, Mia McGovern Zaini, Greg and Giorgio Panariello, was released. Produced by Propaganda Italia with Rai Cinema and co-produced with Belgian company Potemkino [Be], the film premiered at BIF&ST and received the Kineo Award for Best Directorial Debut at the Venice Film Festival.
In 2026, The Captive, written and directed by Academy Award® winner Alejandro Amenábar and starring Julio Peña and Alessandro Borghi, will be released. It is a Spain–Italy co-production with Mod Producciones and Hymenoptero, in collaboration with Netflix, Disney, TVE and Rai Cinema.
Currently in post-production, The Spiral by Paolo Strippoli, starring Jasmine Trinca, Adriano Giannini, Romana Maggiora Vergano and Valeria Bruni Tedeschi – a Propaganda Italia production with Rai Cinema and Dinamo Film, co-produced with Kazak Production [Fr] and Tarantula [Be]. In production, Our Eternal Life by Erik Gandini, with cinematography by Fredrik Wenzel (Triangle of Sadness, The Square, Force Majeure), a Sweden–Italy–Denmark–Greece co-production with Momento Film [Se], Indie Films [Dk] and Asterisk [Gr].
Editorial Line
An independent, dynamic and growing production that develops and produces Films, TV Series and Documentaries for the national and international market.
Propaganda has a tailored approach and pays meticulous attention to the entire production process, defining the positioning of each film right from the development phase.
Narrative tension, the fundamental pull of every project, plays a central role. The search for new stories, strong stories, genre experimentation is constant, thanks to a solid scouting activity on the Solinas Prize, and not only, and to a continuous and attentive look at the young talents emerging from the National Film School – CSC.
The mission is to propagate stories, authors and new Italian talents and elevate them to an international fruition, through an audio-visual language that is Italian as much as universal. For this reason, all the projects are born from the constant dialogue with international markets and are co-produced with international partners.