Propaganda

We don't fake it
We make it

Company Profile

Propaganda is an independent production company. Founded in 2003 by Marina Marzotto and Propaganda SA, it was born as an Italian branch of the international network Propaganda Global Entertainment Marketing, world leader in film financing and product placement. In January 2014, it became primarily a cine-audiovisual production company, alternating development and production of its own projects with the work of executive production and development consultancy for third parties. It became entirely independent in 2016 following the sale of Propaganda G.E.M. to Wanda Group.

From 2014 to 2016, the Company co-produced Stefano Grossi’s Enemy of Islam, produced David Grieco’s The Ploy, an Italy-France co-production starring Massimo Ranieri and Libero De Rienzo, and was the executive production for Alessandra Galletta’s Obsession Vezzoli and Alberto Rondalli’s Agadah, based on Jan Potocki’s Manuscript Found in Zaragoza.

Between 2017 and 2018 the Company developed and produced 5 is the perfect number written and directed by Igort and based on his 2002 homonymous comic book. The film, an Italy-Belgium-France co-production in association with Jean Vigo and Rai Cinema, starring Toni Servillo, Valeria Golino and Carlo Buccirosso, had it’s debut in competition at the Director’s Fortnight of the Venice Film Festival and was then selected by many other international festivals including: Busan (Korea), Pingyao (China), Ghent (Belgium) and Sitges (Spain). It won 7 Cinearti International Awards and was nominated for 9 David di Donatello and 4 Silver Ribbons, winning Best Actress Award for Valeria Golino in both cases. The film has been sold in over 15 countries worldwide.

In the last two years, in addition to pursuing the path of international co-productions for its features, the Company has invested in editorial development also addressing TV series. Currently, Propaganda has 2 films and a documentary in post-production: Flowing, drama-horror winner of the Solinas Prize 2017, directed by Paolo Strippoli; Monica, the first American film by award-winning director Andrea Pallaoro; After Work, creative documentary by the Italian-Swedish Erik Gandini; all are being released in 2022.

In preparation: the psychological thriller Woken by Alan Friel and the science fiction film Oblique 616 by Lyda Patitucci. Both in English, will be filmed in 2022.

All Propaganda projects are co-produced with international partners.

Editorial Line

An independent, dynamic and growing production that develops and produces Films, TV Series and Documentaries for the national and international market. Propaganda has a tailored approach and pays meticulous attention to the entire production process, defining the positioning of each film right from the development phase. Narrative tension, the fundamental pull of every project, plays a central role. The search for new stories, strong stories, genre experimentation is constant, thanks to a solid scouting activity on the Solinas Prize, and not only, and to a continuous and attentive look at the young talents emerging from the National Film School - CSC. The mission is to propagate stories, authors and new Italian talents and elevate them to an international fruition, through an audio-visual language that is Italian as much as universal. For this reason, all the projects are born from the constant dialogue with international markets and are co-produced with international partners.

Team

MARINA A. MARZOTTO

Founder & Senior Partner

Partner of the international network Propaganda Global Entertainment Marketing
where she worked for over 10 years in the field of film financing and film promotion for productions such as Warner, Summit Entertainment, Lux Vide, Cattleya, Fandango…
and clients like Bulgari, BMW Group, Diesel, Campari and others, managing tax incentives and cross promotion and product placement activities for major national and international films including the Twilight Saga, Mission Impossible and Matrix. She was General Manager of Moviemax Media Group in 2012-2013 and Head of Communication of Salvatore Ferragamo Worldwide in 2000-2002. She has been a jury member in many Festivals and is a regular juror at the Franco Solinas Screenwriting Awards in the newest Italy-Spain co-development award. She was awarded the Chioma di Berenice – Cinearti International Award as Best Film Producer in 2019. She is currently at her second mandate as President of A.G.I.C.I. – Association of Independent Cine-Audiovisual Industries.

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MATTIA ODDONE

C.E.O. & Partner

Joined Propaganda in 2017 bringing over 15 years of experience in international distribution of rights. He held the position of Head of International Sales in RAI Group for 7 years where he managed the commercialization of all the Group's intellectual property rights: films, TV Series, documentaries, music and channels, working with BBC, ZDF, HBO, Canal +, France TV, NHK, TVE, SKY, Amazon and Netflix. As Head of Licensing in RAI Trade he imported and distributed successful properties such as Peppa Pig. He was involved in the marketing of sports rights for FC Juventus in 2005- 2006 and closed agreements for RAI's first VAS services with telephone operators in 2004. He has a multi-year background in international business consulting firms.

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GIUSY SANTORO

Marketing Director

Joined Propaganda in September 2020. Marketing Director with over 15 years of experience in film distribution in Warner Bros. Entertainment Italia, Moviemax Italia and M2 Pictures. She has been involved in developing, implementing and executing marketing strategies of several international films and in the management of the creative process developing unique and original campaigns. Among the films distributed Alpha Dog, Hairspray, Nim’s Island, Buried, Parnassus, Saw 3D, Warrior, Arbitrage, The Perks of Being a Wallfolwer, Love Rosie, Jobs, John Wick, Cabin In the Woods, Step Up 4 Revolution, Step Up All In, Fallen, London Has Fallen, Pelé, Bad Moms, The Man Who Killed Don Quixote, Hellboy.

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SALVATORE DE CHIRICO

Editorial Director

Joined Propaganda in November 2021. He worked as screenwriter and senior story editor for Lotus Production, focusing on TV-series development. Previously he has worked for major Italian production and distribution companies, such as Leone Film Group, Fandango, Medusa and Videa. He teaches writing and production for the master’s degree at the University Cattolica del Sacro Cuore in Milan and the University La Sapienza in Rome. As a screenwriter he created the docuseries Tech Emotion for Sky Arte and various short films selected in principal Italian and international film festivals.

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Cristina Rajola

Fund Manager

Joined Propaganda in 2018 to manage public funding applications. She is an Italian producer and executive producer, expert in film financing. Graduated in Cinema Studies in 2004, Cristina starts to work in documentary filmmaking in 2005.  She became a EURODOC graduate in 2012 and was selected as as “producer in focus” by EDN for CPH: DOX 2014. She has worked as a grant writer for several films, including Matteo Garrone’s The Tales of the Tales. She's also a visual archive researcher and has contributed to films such as Videocracy by Erik Gandini and Shooting the mafia by Kim Longinotto.

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Teresa Cristiano

Administration & Office Manager

In the entertainment industry for over 10 years. She joined Propaganda team in 2008 as Administration & Office Manager. In 2012 she held the position of Office Manager in Moviemax Italia, an independent film distribution company, ensuring the proper functioning of all office operations and procedures, then returning in Propaganda in 2013. She fully experienced the transformation of the company from Entertainment Marketing Agency to Film Production, learning all the administrative peculiarities of the sector, becoming the administrative reference of the company.