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Company Profile

Founded in 2003 by Marina Marzotto and Propaganda SA, it was born as an Italian branch of the international network Propaganda Global Entertainment Marketing.  In January 2014, it became primarily a cine-audiovisual production company, alternating development and production of its own projects with the work of executive production and development consultancy for third parties. It became entirely independent in 2016 following the sale of Propaganda G.E.M. to Wanda Group.

From 2014 to 2017, the company handled the executive production of Alessandra Galletta’s Obsession Vezzoli (2015) and co-produced Stefano Grossi’s Enemy of Islam (2016), produced David Grieco’s The Ploy (2016), an Italy-France co-production starring Massimo Ranieri and Libero De Rienzo, and handled the executive production of Alberto Rondalli’s Agadah (2017), based on Jan Potocki’s Manuscript Found in Zaragoza.

The following year, Propaganda produced 5 is the perfect number written and directed by Igort (2019) and based on his 2002 homonymous comic book. The film, an Italy-Belgium-France co-production, starring Toni Servillo, Valeria Golino and Carlo Buccirosso had its international debut in competition, at 2019 Venice Days and then was selected at major international festivals such as Busan, Sitges, Ghent and Pingyao. It won 7 Berenice Awards, including Best Director and Best Producer and was nominated for 9 David di Donatello and 4 Nastri d’Argento, where, in both cases Valeria Golino won as Best Actress in a Leading Role.


Over the past two years, in addition to pursuing the path of international co-productions in feature films, the Company has invested in editorial development including TV Series. In 2022, Piove, a drama-horror, directed by Paolo Strippoli and starring Fabrizio Rongione, Cristiana Dell’Anna and Francesco Gheghi, co-produced by GapBusters (Be), began its distribution run. Already winner of the Solinas Prize for Best Screenplay in 2017, the film debuted at Fantastic Fest in Austin and then went on to being selected at dozens of national and international festivals including Sitges, Alice nella Città and receiving: the Jury Prize for Best Film at the Brooklyn Horror Film Festival; awards for Best Film, Best Director, Best Cinematography and Best SFX at the 50th Curtas Festival do Imaxinario; the Wonderland Award for Best Film at the Trieste Science+Fiction Festival; Best Actor Award to Francesco Gheghi at the Buenos Aires Rojo Sangre FF and the Caligari Award for Best Italian Genre Movie at the Noir in Festival. In 2022, Andrea Pallaoro’s Monica, first American film of the award-winning director and first official US co-production for Propaganda, also began its distribution run. The film debuted in competition at the Venice Film Festival followed by the participation at over 15 international festivals including: Busan, Chicago, AFI, Gijon, Marrakech and Tallinn. Scheduled for release in 2023 are After Work, a creative documentary by Italian-Swedish director Erik Gandini, and Alan Friel’s sci-fi thriller Woken starring Erin Kellyman and Maxine Peake. In preparation to go on-set are the dystopian film Oblique 616 by Lyda Patitucci, the family film Volare! by Pier Paolo Paganelli and the TV series Never too late in co-production with Rai Fiction.

Editorial Line

An independent, dynamic and growing production that develops and produces Films, TV Series and Documentaries for the national and international market. Propaganda has a tailored approach and pays meticulous attention to the entire production process, defining the positioning of each film right from the development phase. Narrative tension, the fundamental pull of every project, plays a central role. The search for new stories, strong stories, genre experimentation is constant, thanks to a solid scouting activity on the Solinas Prize, and not only, and to a continuous and attentive look at the young talents emerging from the National Film School - CSC. The mission is to propagate stories, authors and new Italian talents and elevate them to an international fruition, through an audio-visual language that is Italian as much as universal. For this reason, all the projects are born from the constant dialogue with international markets and are co-produced with international partners.



Founder & Senior Partner

Partner of the international network Propaganda Global Entertainment Marketing where she worked for over 10 years…

…in the field of film financing and film promotion for productions such as Warner, Summit Entertainment, Lux Vide, Cattleya, Fandango…
and clients like Bulgari, BMW Group, Diesel, Campari and others, managing tax incentives and cross promotion and product placement activities for major national and international films including the Twilight SagaMission Impossible and Matrix. She was General Manager of Moviemax Media Group in 2012-2013 and Head of Communication of Salvatore Ferragamo Worldwide in 2000-2002. She has been a jury member in many Festivals and is a regular juror at the Franco Solinas Screenwriting Awards in the newest Italy-Spain co-development award. She was awarded the Chioma di Berenice – Cinearti International Award as Best Film Producer in 2019. She is currently at her second mandate as President of A.G.I.C.I. – Association of Independent Cine-Audiovisual Industries.



C.E.O. & Partner

Joined Propaganda in 2017 bringing over 15 years of experience in international distribution of rights. 

He held the position of Head of International Sales in RAI Group for 7 years where he managed the commercialization of all the Group’s intellectual property rights: films, TV Series, documentaries, music and channels, working with BBC, ZDF, HBO, Canal +, France TV, NHK, TVE, SKY, Amazon and Netflix. As Head of Licensing in RAI Trade he imported and distributed successful properties such as Peppa Pig. He was involved in the marketing of sports rights for FC Juventus in 2005- 2006 and closed agreements for RAI’s first VAS services with telephone operators in 2004. He has a multi-year background in international business consulting firms.

Valentina Mayer

Valentina Mayer

Head of Legal Affairs

Joined Propaganda in 2022. Lawyer specialized in European law, media and entertainment law.

She completed an LL.M. in European Business Law in the Netherlands and a Master in European Audiovisual Management in Italy. She worked several years in Brussels for big international law firms and then over 15 years as a legal advisor to multinational and national entities and companies (including Lux Vide, Discovery, QVC, Fondazione Cinema per Roma), acquiring considerable experience on intellectual property and on the protection and exploitation of film, television, music, publishing and digital products, dealing not only with the more strictly contractual profiles, but also with national and European regulatory aspects of the digital, media and entertainment sectors.

Giusy Santoro


Marketing Director

Joined Propaganda in September 2020. Marketing Director with over 15 years of experience in film distribution in Warner Bros. Entertainment Italia, Moviemax Italia and M2 Pictures. 

She has been involved in developing, implementing and executing marketing strategies of several international films and in the management of the creative process developing unique and original campaigns. Among the films distributed Alpha Dog, Hairspray, Nim’s Island, Buried, Parnassus, Saw 3D, Warrior, Arbitrage, The Perks of Being a Wallfolwer, Love Rosie, Jobs, John Wick, Cabin In the Woods, Step Up 4 Revolution, Step Up All In, Fallen, London Has Fallen, Pelé, Bad Moms, The Man Who Killed Don Quixote, Hellboy.



Editorial Director

Joined Propaganda in November 2021. He worked as screenwriter and senior story editor for Lotus Production, focusing on TV-series development.

Previously he has worked for major Italian production and distribution companies, such as Leone Film Group, Fandango, Medusa and Videa. He teaches writing and production for the master’s degree at the University Cattolica del Sacro Cuore in Milan and the University La Sapienza in Rome. As a screenwriter he created the docuseries Tech Emotion for Sky Arte and various short films selected in principal Italian and international film festivals.


Cristina Rajola

Fund Manager

Joined Propaganda in 2018 to manage public funding applications. She is an Italian producer and executive producer, expert in film financing.

 Graduated in Cinema Studies in 2004, Cristina starts to work in documentary filmmaking in 2005.  She became a EURODOC graduate in 2012 and was selected as as “producer in focus” by EDN for CPH: DOX 2014. She has worked as a grant writer for several films, including Matteo Garrone’s The Tales of the Tales. She’s also a visual archive researcher and has contributed to films such as Videocracy by Erik Gandini and Shooting the mafia by Kim Longinotto.


Teresa Cristiano

Administration & Office Manager

In the entertainment industry for over 10 years. She joined Propaganda team in 2008 as Administration & Office Manager. 

In the entertainment industry for over 10 years. She joined Propaganda team in 2008 as Administration & Office Manager. In 2012 she held the position of Office Manager in Moviemax Italia, an independent film distribution company, ensuring the proper functioning of all office operations and procedures, then returning in Propaganda in 2013. She fully experienced the transformation of the company from Entertainment Marketing Agency to Film Production, learning all the administrative peculiarities of the sector, becoming the administrative reference of the company.